Mobile Hypertension Prevention for Chinese Insurance Market

How can an insurance company turn millions of at-risk patients into engaged, healthier customers? We helped design and deploy a mobile prevention platform that connects patients, doctors, and insurers through real-time health data — transforming passive coverage into active care.

Challenge

With 31% of patients at risk of hypertension and a lifetime risk reaching 90%, Chinese insurance company faced a growing burden of preventable cardiovascular disease. Traditional healthcare models relied on infrequent clinical visits, leaving critical lifestyle data — sleep, activity, weight, blood pressure — invisible to the professionals who could act on it.

Beyond clinical complexity, the challenge was behavioral. Patients struggle to stick with prevention plans, doctors lack time to analyze mountains of sensor data, and insurers have limited tools to measure program effectiveness. The solution needed to create a new habit loop — one that motivates lasting lifestyle change.

Approach

We developed a three-tier digital ecosystem: a mobile app that guides patients through personalized care plans with goals, measurements, and rewards; an intuitive dashboard that gives doctors instant risk visualization without drowning in data; and an analytics platform that lets the insurance company track population health, run targeted campaigns, and manage bonus programs.

The platform transforms scattered health data into actionable insights. Doctors see hypertension risk at a glance, patients receive real-time feedback on their progress, and insurers gain visibility into prevention outcomes — all connected through seamless NFC authentication and evidence-based clinical algorithms.

Outcome

The solution was designed to deliver a scalable prevention program ready for millions of users, with tiered pricing from 2.20 EUR per active patient monthly. It included 24/7 support, 99.5% availability, and integration with leading wearables — Fitbit, Withings, Jawbone, and Bluetooth blood pressure monitors.

Its impact could extend beyond risk reduction — it could create a new value proposition where insurers differentiate through wellness, doctors save time while improving outcomes, and patients finally have tools that help them stick with healthy habits for life.

Explore the full case

If you like to explore the full scope of this case study, the presentation about the mobile platform for an insurance company is available for download (Prezka: Mobile Platform in China).

Download full version of case study as .pdf